He’s campaigning. Not governing. “No ifs. No buts”!
The new PM, Johnson, isn’t governing. He’s campaigning for a General Election. “No ifs. No buts”. He can’t deliver a new Brexit deal. Parliament will avert his no deal plans. So he’s deployed top marketing strategists to test which form of words works best. He’s not interested in the substance of policy but how he can use language and sentiment to manipulate…
So a warning. He may not be bright. But he’s clever enough to be extremely devious.